Thoughts and lessons from my experience in channel marketing, leadership and building strategies that connect businesses, customers and markets.

Hoping to Go Viral Doesn’t Pay the Bills: Finding Social Media’s Real Value in B2B Marketing

Somewhere along the way, we started believing that every business needed to become a social media sensation. Post enough videos, create engaging content, build a following,  and maybe convince someone in the office to dance in front of a camera. Before long, customers will supposedly come pouring through the doors, wallets open, ready to buy whatever we’re selling.

Wouldn’t that be nice? Read More

When the Noise Gets Too Loud: Finding the Signal That Matters

Sometimes the most productive thing you can do when everything feels urgent is walk away long enough to figure out what actually matters. Read More

B2B or B2C Marketing? The Best Strategy Often Requires Both.

One of the lessons I’ve learned working across manufacturing, distribution, building products, appliances and retail is that the line between B2B and B2C marketing is rarely as clean as we make it sound. Read More

Do the Next Thing: What the hardest year of my life taught me about moving forward

There is a lesson I learned years ago that I still use regularly in my life and career. It came from the most difficult period of my life, which is probably why I have always been reluctant to write about it. Read More

Beyond the Budget: Turning Co-Op and MDF into Marketing Leverage

Managing budgets across multiple businesses while navigating co-op and MDF from numerous vendor partners is one of the biggest challenges in channel marketing. Read More