Portfolio Highlights
A curated selection of marketing projects and initiatives delivered for the manufacturing and distribution sectors, showcasing expertise in strategy, campaign management, and business development.
Event Marketing
Business Development Events Demand Generation
$74 Million in Demand Generated | $8.3 in New Business | $33 in Existing Customer Growth
events
Customer Focused
Product Launches
Business Development
Trade Shows
Industry
Manufacturing and Distribution
Services
Demand Generation, B2B Marketing, Event Strategy, Planning and Execution
Year
2021-2025
Challenge
Manufacturing and distribution businesses needed to build customer relationships and generate significant new business opportunities through high-impact events.
Solution
Organized and led business development events that delivered demand, not just lead generation, with measurable results and strong pipelines.
Results
$74M
Demand Generated
$8.3M
New Business
$33M
Existing Customer Growth
brand & Product Launch
Beverage Division Launch Success
Exceeded Growth & Revenue Expectations
Client
Manufacturing Company
Industry
Beverage Equipment
Services
Product Development, Product Marketing, Brand Strategy, Pricing Strategies, Market Penetration, Retail Packaging
Year
2012-2015
Challenge
A manufacturing company sought to launch a new beverage division and needed rapid market entry and revenue growth.
Solution
Developed and executed a comprehensive marketing and launch strategy, resulting in rapid adoption, a new distribution channel, and strong sales.
Results
9 Months
To Exceed Goals
100%+
Growth Rate
New Channels
Launched
Video Marketing
Video Portfolio
Showcasing Marketing Initiatives
Other Notable Projects
Innovative Direct Mail Campaign
Custom Homebuilders | 40% Response Rate
$20M Demand Generation
$8M New Business
PR Campaign: Beverage Product Launch
Articles in Top 3 Trade Magazines
Signed Top 3 Retail Channels
Highlighted by Industry Leaders
Vendor Co-Op Management
20+ Vendor Partners
$1M Annual Co-Op
Multi-Channel Campagin
13,000 Engagements
1,800 Web Leads
$15M in New Opportunities