Resume
Marketing Leadership That Connects Strategy to Growth
I’m a marketing leader with 20+ years of experience helping manufacturing, distribution, and B2B organizations turn complex business challenges into practical growth strategies.
My experience spans marketing strategy, channel development, demand generation, brand transformation, product and market launches, digital marketing, and analytics. What I bring to each of those areas is the ability to see how the pieces fit together—then create the strategy, alignment, and execution needed to move the business forward.
Download My Resume
For a more detailed look at my professional experience, leadership background, skills, and accomplishments, download my current resume.
EXPERIENCE THAT SPANS THE CUSTOMER JOURNEY
Connecting the Pieces
Much of my career has been spent in businesses where marketing is anything but simple.
Customers may move between digital channels, salespeople, dealers, showrooms, partners, and ecommerce before making a decision. At the same time, marketing has to balance the priorities of leadership, sales, operations, manufacturers, and channel partners.
It has given me experience across:
Marketing Leadership & Planning
Strategic planning, budgeting, team leadership, resource allocation, marketing operations, and performance measurement.
Channel & Go-to-Market Strategy
Channel development, partner marketing, market expansion, product launches, sales enablement, and customer acquisition.
Brand & Customer Experience
Brand positioning, messaging, digital experiences, ecommerce, events, content, and integrated campaigns.
Marketing Technology & Analytics
Marketing automation, CRM integration, attribution, digital analytics, reporting, customer journeys, and emerging technologies.
Strategy Put Into Action
The work I’m most proud of usually begins with a business challenge rather than a marketing tactic.
These examples show how I’ve approached growth, market development, customer engagement, brand building, and marketing execution throughout my career.
What Colleagues Say
The best marketing work rarely happens inside the marketing department alone.
Throughout my career, I’ve worked closely with executive leadership, sales teams, operations, manufacturers, channel partners, agencies, and fellow marketers. I value being the person who can bring those perspectives together, create clarity around the opportunity, and help move the team toward a common goal.
★★★★★
Mark is an extremely organized professional with a lot of creativity. He helped us build a new website, create a new logo, and tie it all together with marketing. Mark is a pro and a great partner.
Eric Kimberly
General Manager, Woodgrain
★★★★★
Mark is a team player who actively participates throughout the organization. He excels in collaboration and delivers a positive experience for customers.
Wade Hickson
VP, Manufacturing Sector
★★★★★
He has a solid understanding of marketing, content, and lead generation. Mark is a strong contributor to any organization.
Sandra Kemp
Marketing Professional
Ready to Connect?
Let’s Discuss Your Marketing Goals
Get in touch to learn how I can help your business grow.